Amass

Buy Premium Amass Online

Liquor Geeks is offering the ultimate California spirit: AMASS Dry Gin. It teleports you to the Downtown L.A. distillery experience without leaving your home bar. Crafted by Master Distiller Morgan McLachlan, this geek-worthy gin bursts with bright citrus notes and... Read More

Buy Premium Amass Online

Liquor Geeks is offering the ultimate California spirit: AMASS Dry Gin. It teleports you to the Downtown L.A. distillery experience without leaving your home bar. Crafted by Master Distiller Morgan McLachlan, this geek-worthy gin bursts with bright citrus notes and an earthy, umami-rich backbone from Reishi and Lion's Mane mushrooms. Available in a 700 ml bottle, this gin is made in small batches using super careful distillation techniques that highlight each botanical’s natural character. 

Ready to taste the innovation? Order your next favourite gin today. Gift it or decorate it as the showstopper in your bar, your choice.

Why Is Amass So Popular?

Rooted In Southern California’s Landscape

One of the main reasons Amass stands out is its strong connection to Los Angeles and the natural environment of California. The brand’s flagship Dry Gin uses 29 organic botanicals, including ingredients native to California’s backyard. This gives each sip a taste that shows the land and climate of Southern California, making it truly location-specific rather than just another gin.

Distinct Flavor From Mushroom Botanicals

Unlike traditional gins that rely on citrus or floral notes, Amass introduces an unexpected twist by using reishi and lion’s mane mushrooms. These mushrooms add a deep, earthy, and savory layer that makes it different in the market. It is combined with other botanicals like hibiscus, ginger, cacao, and cardamom; the result is a drink with complexity and a unique umami character.

Premium Yet Widely Accessible

Since its launch in 2018, Amass has seen explosive growth, with products now stocked worldwide. This mix of prestige and accessibility means that consumers can enjoy a premium experience without it being unattainable. The combination of quality and reach has helped its rapid rise in popularity.

Modern And Minimalist Branding

Amass has a modern and minimalist design, featuring clean lines, simple labels, and elegant typography. This strategy makes the bottles look beautiful on a shelf and positions the brand as premium and suave. Consumers often appreciate products that reflect their personal style, and Amass’s sleek presentation gives it an edge over traditional, cluttered packaging, making it feel like a lifestyle choice rather than just a drink.

Celebrity And Influencer Support

It has been featured at exclusive venues like Soho House and has gained visibility through celebrity and influencer circles. This exposure puts the brand in front of trendsetters, which naturally boosts demand among people who want to try what high-profile figures are drinking.

Expanding Into Non-Alcoholic Options

Not every liquor company experiments with alternatives, but Amass does. Their non-alcoholic drink Riverine gives people who don’t consume alcohol a way to enjoy the same crafted, botanical experience. This inclusivity broadens their audience and shows that the brand isn’t stuck in traditional categories.

The Art Of Amarula Tasting

Tips For Tasting Amass Like A Pro

• Use the Right Glass: A tulip-shaped or stemmed glass is ideal for tasting Amass. Its narrower top helps concentrate aromas, allowing you to thoroughly experience the scent of the botanicals before you sip.

• Observe the Color and Clarity: Before tasting, take a moment to look at the liquor. Notice the clarity, hue, and viscosity. These visual cues can give you hints about the ingredients and the care taken in production.

• Smell First, Sip Later: Now bring the glass close and take gentle sniffs. Try to identify layers of aromas, herbs, spices, citrus, or earthy notes. Scenting first awakens your senses and prepares your palate for the flavors.

• Take Small Sips: Start with small sips and let the liquor coat your tongue. Focus on the balance of flavors, earthy, herbal, or sweet notes, and the texture. Slowly savoring allows you to notice the complexity in Amass.

• Pay Attention to the Finish: After swallowing, notice the aftertaste or “finish.” Some flavors may linger longer than others, revealing subtle botanical or umami notes that aren’t immediately obvious.

• Experiment with Water or Ice: Adding a splash of water or a small ice cube can open up flavors and reduce intensity, especially in stronger variants. This lets you explore different layers and nuances of the liquor, just like Hendrick Gin.

Food Pairings With Amass

• Light Appetizers: Simple bites like cucumber slices, avocado toast, or soft cheeses are a good way to start. Their mild taste doesn’t compete with the drink, making it easy to notice its unique character.

• Seafood Dishes: Grilled shrimp, seared scallops, or sushi work especially well alongside Amass. The natural sweetness of seafood and the drink’s savory depth play off each other in a balanced way.

• Citrus-Based Salads: A salad made with orange, grapefruit, or lemon dressing brings out the brighter side of Amass. The sharpness of citrus cuts through the richness of the liquor, keeping the pairing crisp and refreshing.

• Light Poultry or Chicken: Herb-seasoned chicken, whether roasted or grilled, makes a steady companion. The gentle flavor of the meat provides a base that allows the more complex notes in Amass to stand out.

• Dark Chocolate or Nutty Desserts: Yes! You can even try it with rich desserts like dark chocolate bars, almond pastries, or hazelnut tarts connect well with the drink’s deeper tones. The slight bitterness of chocolate and the heat of nuts give the pairing a smooth finish.

• Cheese Boards: A mix of cheeses such as Brie, Gouda, or Camembert can be set against Amass for contrast. Adding extras like grapes or walnuts creates layers of taste that highlight the drink in new ways.

Don’t miss out on the chance to taste this premium California spirit, along with other distinguished choices like Hendrick Gin, Junipero Gin, and more. Shop now at Liquor Geeks and buy your favorite gin online today!

FAQS

What makes AMASS Dry Gin unique?

AMASS Dry Gin is a distinctly Californian gin. It stands out for its complex blend of 29 organic botanicals, including non-traditional ingredients like Reishi and Lion's Mane mushrooms, which provide a unique earthy umami note. It's citrus-forward and herbaceous, offering a modern twist on the classic London Dry style.

What are the key botanicals in AMASS Gin?

While it features 29 botanicals, key notes include citrus (like lime leaf), hibiscus, cacao, and the signature earthy umami flavors from Reishi and Lion's Mane mushrooms. Eleven of these botanicals are sourced directly from California.

Is AMASS Gin good for cocktails?

Absolutely! Its complex yet balanced profile makes it incredibly versatile. It shines in a classic Gin & Tonic or Martini, and its unique flavor profile also allows it to stand up beautifully in more inventive cocktails, adding depth and a modern twist.

Where is AMASS Gin made?

AMASS Gin is handcrafted in small batches in Downtown Los Angeles, California, by Master Distiller Morgan McLachlan.

Is AMASS Gin organic?

AMASS Gin is made with organic botanicals. For specific certification details, we recommend checking the latest information on the producer's official website.