Don Julio 70 Day of the Dead 2025 Limited Edition – Willy Chavarria Artist Series
WARNING: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase cancer risk, and, during pregnancy, can cause birth defects. For more information go to www.P65Warnings.ca.gov/alcohol
Introducing the 2025 Don Julio 70 Día de Muertos (Day of the Dead) Limited Edition, a new chapter in the celebrated artist collaboration series with visionary fashion designer Willy Chavarria. Following the success of the 2024 debut, this year’s release features an exclusive new design inspired by the emotional depth and cultural vibrancy of Día de Muertos.
Crafted to honor the Mexican holiday that celebrates life and remembrance, this special-edition bottle showcases Chavarria’s 2025 rendition—blending tradition and fashion-forward artistry into one striking collectible. Wrapped around the iconic Don Julio 70, the world’s first clear añejo tequila, this release represents a perfect fusion of innovation, craftsmanship, and cultural pride.
Launched in conjunction with Hispanic Heritage Month and Willy Chavarria’s 2025 New York Fashion Week showcase, this bottle stands as both a visual statement and a heartfelt tribute—Por Amor—to the enduring spirit of those we honor.
How to enjoy: Experience the remarkably smooth and complex taste of Tequila Don Julio 70 Añejo Cristalino chilled neat or on the rocks, or enjoy it in a classic Don Julio 70 & Soda
- Size: 750 mL
- Strength: 80 proof
- Country: Mexico
- Award: Tequila Don Julio 70 Añejo Cristalino was awarded Gold at the 2023 San Francisco World Spirits Competition
- Leading Mexican-American designer Willy Chavarria brings his unique vision to this limited-edition bottle, featuring his signature style of roses paired with reimagined Día de los Muertos motifs in a tribute to Mexican heritage
- Raise a chilled glass of Tequila Don Julio 70 Añejo Cristalino with loved ones at your favorite rooftop bar or around the table for a celebratory meal
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Bottle details
| Type | Cristalino |
|---|---|
| Brand | Don Julio |
| Origin | Jalisco, Mexico |
| Strength | 40% ABV (80 proof) |
| Made from | 100% blue weber agave |
Why Liquor Geeks recommends it
This is Don Julio 70, the brand's clear añejo cristalino made from 100% blue weber agave in Jalisco, dressed for 2025 in a new Día de Muertos design by Mexican-American fashion designer Willy Chavarria. His signature roses meet reimagined Day of the Dead motifs, following the series' 2024 debut, which makes this a natural pick for collectors keeping the artist run together. In the glass, it reads bright and crisp on the nose with vanilla, roasted agave and oak, then turns smooth on the palate with caramel, warm spice and light oak before a clean, silky finish. That balance of aged character and clarity suits someone moving from blanco toward añejo, and it works just as well neat with a single ice cube as it does in a simple Don Julio 70 and soda. We carry it because the liquid inside earned a Gold at the 2023 San Francisco World Spirits Competition, and because the bottle itself is a heartfelt tribute to remembrance worth displaying at a Día de Muertos table.
Pairs well with
- Día de Muertos family dinner — The bottle was created as a tribute to remembrance, and its smooth caramel and warm spice suit a long, celebratory meal with loved ones.
- Caramel flan — The tequila's vanilla and caramel notes echo the custard and burnt-sugar flavors of the dessert.
- Rooftop evening with friends — Served chilled or as a Don Julio 70 and soda, its bright, crisp nose and clean finish keep things refreshing outdoors.
Questions about this bottle
What is an añejo cristalino?
What is an añejo cristalino?
It is an añejo tequila presented crystal clear rather than amber. Don Julio describes Don Julio 70 as the world's first clear añejo, pairing aged notes of vanilla, oak and caramel with a bright, crisp profile. This bottle is made from 100% blue weber agave in Jalisco, Mexico.
What does it taste like?
What does it taste like?
The nose is bright and crisp with vanilla, roasted agave and oak. The palate is smooth and expressive, with caramel, warm spice and light oak. The finish is clean and lingering, with a silky texture and refined depth.
How is the 2025 edition different from the 2024 bottle?
How is the 2025 edition different from the 2024 bottle?
The 2025 release carries an exclusive new Willy Chavarria design inspired by Día de Muertos, featuring his signature roses with reimagined Day of the Dead motifs. It follows the 2024 debut of the collaboration, and the tequila inside is Don Julio 70 Añejo Cristalino.
Is this a good gift?
Is this a good gift?
Yes. It is a 750 ml, 80 proof limited-edition bottle with artist-designed packaging launched alongside Hispanic Heritage Month and Chavarria's 2025 New York Fashion Week showcase. It suits collectors of the series and anyone hosting or honoring loved ones for Día de Muertos.
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