Chicas Divertidas tequila arrived with more noise than most celebrity spirit launches, but the bottle itself tells a quieter, more specific story than the headlines about Megan Thee Stallion suggest. Behind the marketing sits a NOM number, a real distillery in the highlands of Jalisco, and a two-bottle lineup that either holds its own against Teremana and Casamigos or doesn't. This piece walks through the founder story, where the tequila is actually made, what the Blanco and Reposado deliver in the glass, its additive-free positioning, and how it compares on quality to the two celebrity brands that already dominate the category.
The Founder Story Behind Chicas Divertidas
Megan Thee Stallion built Chicas Divertidas around a specific gap she saw in the tequila aisle: a category with plenty of celebrity names attached but very few led by a woman with direct creative control. The brand name translates loosely to "fun girls," and the label leans into that identity rather than hiding it behind generic agave imagery. What matters more to anyone shopping with a critical eye is that the brand was built alongside working distillers rather than slapped onto an existing white-label tequila with a new sticker.
That distinction shows up in the details: barrel selection, aging time, and a level of transparency about sourcing that a lot of celebrity launches skip entirely. It's the difference between a brand that licenses a name and a founder who signed off on the actual liquid.
NOM 1140 and Casa Centinela: Where This Tequila Is Actually Made
Every legitimate bottle of tequila carries a NOM number on the label, a code identifying the specific licensed distillery that produced it. Chicas Divertidas is made at NOM 1140, which corresponds to Casa Centinela in the red volcanic highlands of Jalisco. Casa Centinela has decades of experience producing tequila for a range of brands and is known for slow-roasting agave in traditional masonry ovens rather than faster industrial autoclaves, then double-distilling in copper stills.
For a sommelier, the NOM number is the first thing worth checking on any new label, because it tells you whether a brand is renting production capacity from an established house with real technique, or cutting corners with a bulk supplier. Casa Centinela falls firmly in the former camp, and that pedigree is a meaningful part of why Chicas Divertidas Blanco and Chicas Divertidas Reposado taste more considered than a typical celebrity debut.
The Lineup: Blanco and Reposado, Side by Side
The brand keeps its current range to two expressions, both built from 100% Blue Weber agave. The Blanco is unaged, bottled shortly after distillation to preserve the crisp, vegetal character of cooked agave, with citrus peel and white pepper notes that read clean rather than harsh. It's the expression built for margaritas, palomas, and any cocktail where you want the tequila to announce itself without a wood-driven sweetness competing for attention.
Where the Reposado Diverges
The Reposado spends six months resting in American white oak barrels previously used for whiskey, which layers in vanilla, caramel, and a light oak spice while keeping the agave backbone intact. Six months sits at the shorter end of reposado aging, a deliberate choice that avoids the over-oaked, whiskey-adjacent profile that can swallow a reposado's tequila identity. Sipped neat or on a single rock, the Reposado shows more roundness than the Blanco without losing the pepper and citrus threads that connect the two bottles as a coherent lineup rather than two unrelated products wearing the same label.
Additive-Free Status and Why It Actually Matters
Mexican tequila regulations legally permit small amounts of additives, including glycerin, oak extract, and sugar-based coloring agents, without requiring disclosure on the label. That loophole is why additive-free positioning has become a real point of differentiation rather than a marketing footnote. Chicas Divertidas markets both expressions as additive-free, meaning the color and flavor in the Reposado should come entirely from the barrel rather than caramel coloring, and neither bottle should carry glycerin added to smooth out perceived harshness.
For a drinker who has spent time comparing tequilas side by side, additive-free bottlings tend to show more textural variation and a drier finish, because nothing is being used to round off the edges artificially. It's a detail worth caring about if you're buying tequila to sip and evaluate rather than just to mix into a pitcher of margaritas, though even in cocktails, an additive-free base delivers a cleaner backbone that doesn't get lost under triple sec and lime.
How It Compares to Teremana and Casamigos
Teremana, backed by Dwayne Johnson, built its reputation on accessible pricing and reliable quality at an entry-level position, sourced from NOM 1499 in Jalisco's lowlands. Casamigos, co-founded by George Clooney, leans into a smoother, sweeter house style that has made it one of the best-selling tequilas in the country, produced at NOM 1122. Both are legitimate tequilas with real distilling behind them, and neither should be dismissed.
Where Chicas Divertidas distinguishes itself is in the additive-free claim and the pedigree of Casa Centinela's traditional production methods, which put it closer in spirit to smaller-batch, terroir-forward tequilas than to the smoother, more accessible house styles that Teremana and Casamigos are built around. If you gravitate toward Casamigos for its easy-drinking sweetness, the Chicas Divertidas Reposado will read as drier and more agave-forward. If Teremana's straightforward Blanco is your baseline, the Chicas Divertidas Blanco offers a bit more pepper and mineral complexity from the highland agave and traditional oven-roasting. None of the three is objectively superior across every use case; the right pick depends on whether you're building a cocktail that wants a clean base or pouring something to actually taste.
Who Should Buy Which Bottle
The Blanco makes the most sense for anyone building a home bar around cocktails: margaritas, palomas, and tequila sodas all benefit from its clean, high-toned agave character. It also works as an entry point if you're curious about the brand but don't want to commit to a barrel-aged expression yet.
The Reposado is the better choice for sipping neat, for a small dinner party where guests are comparing pours, or for anyone who wants a tequila that can stand in for a whiskey pour without asking guests to adjust their palate too dramatically. Because Casa Centinela ages this Reposado in used American whiskey barrels rather than fresh oak, whiskey drinkers curious about crossing over to agave spirits tend to find it an easier entry point than a heavily oaked añejo.
Frequently Asked Questions
What NOM number is Chicas Divertidas tequila?
Chicas Divertidas is produced under NOM 1140, which identifies Casa Centinela as the licensed distillery in the highlands of Jalisco, Mexico. Casa Centinela has a long track record producing tequila using traditional masonry-oven roasting and copper-pot double distillation for a range of brands.
Is Chicas Divertidas tequila additive-free?
Yes, both the Blanco and Reposado are marketed as additive-free, meaning no glycerin, sugar syrup, or caramel coloring is used to adjust flavor or appearance. The Reposado's color and sweetness come solely from six months resting in American white oak barrels.
How does Chicas Divertidas compare to Casamigos and Teremana?
All three are legitimate 100% Blue Weber agave tequilas from different NOMs and house styles. Casamigos leans smoother and sweeter, Teremana is built for accessible, everyday drinking, and Chicas Divertidas positions itself around additive-free transparency and Casa Centinela's traditional production methods.
What's the difference between the Blanco and Reposado?
The Blanco is unaged and bottled shortly after distillation for a crisp, citrus-and-pepper profile suited to cocktails. The Reposado rests six months in American white oak whiskey barrels, adding vanilla and light oak spice while keeping the agave character from the Blanco intact.
Who founded Chicas Divertidas tequila?
Chicas Divertidas was founded by Megan Thee Stallion, built as a women-led entry into a tequila category historically dominated by celebrity brands with male founders, produced in partnership with Casa Centinela in Jalisco.
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